Sacha Baron Cohen has undergone yet another insane transformation for his latest comedic character wreaking havoc at the Australian Open.
Sacha Baron Cohen has unveiled his latest cheeky character, an Australian sportsman by the name of The Rogue Umpire who exists to insult Australian Open stars including tennis rebel Nick Kyrgios.
The sassy umpire joins Baron Cohen’s world-famous alter egos Borat Sagdiyev, Bruno Gehard and Ali G.
Created by the 49-year-old comedy star for an Uber Eats TV campaign to be aired during the Australian Open, Baron Cohen and Kyrgios filmed the campaign at Kooyong Stadium last month.
Speaking to the Herald Sun, Kyrgios said of the experience: “I’ve been a massive fan of Sacha from his Ali G days all the way through to now.
“I have pure respect for him and went on set knowing he was hilarious, but I was still surprised by how sharp he was with his freestyle comedy.
“Sacha’s Aussie accent and rogue antics really threw me off my game.”
During the commercial, Baron Cohen — sporting a blonde wig and handle bar moustache — rips into Kyrgios with one-liners including fictional violations such as “stating the obvious”, “unnecessary sweat”, “unfair use of antiperspirants” and “inappropriate used of the word mate”.
At one point, The Rogue Umpire from Dandenong East slams Kyrgios for a “visible panty line violation,” while warning the tennis star: “This is not the Melbourne Cup.”
When Kyrgios argues, “Do you even know the rules,” The Rogue Umpire responds: “I am the rules. I am the umpire. Mate.”
The Rogue Umpire will also come head-to-head with Ash Barty for another Uber Eats commercial set to air soon.
British actor Baron Cohen, who is married to Australian actor Isla Fisher, moved to Sydney late last year.
“This is one of the few countries in the world that really, the politicians stepped aside – whatever you want to think about the politicians – and said, ‘OK, let’s let the scientists run this show’,” Baron Cohen said.
“And it’s been amazingly effective. I really hope that it continues.”
At the time, teased that he could be working on an Aussie character, speaking in a thick accent and joking, “I mean, you can’t make an Aussie character. There’s no comedy, here, mate!”
Baron Cohen has been married to Fisher for ten years after the couple first met at a party in Sydney.
The Confessions of a Shopaholic star told Marie Claire back in 2018 she’d fantasised about moving back to Australia, saying LA didn’t have a “culture of bringing your kids to dinner parties or to restaurants past 6pm”.
“I tend to entertain at home because I want to be with my family – it’s easier to put your kids to bed and have a wine with friends,” she said.
The couple share three children together, Olive, 12, Elula, nine, and Montgomery, five, who are now attending school in Sydney.